American billionaire Brian L. Roberts has confirmed Sky will immediately disconnect customers who can’t pay, no matter the circumstances.
Even after banks, other financial institutions and the inland revenue have moved to suspend loan repayments.
The Comcast CEO whose net worth is US$1.7bn, insisted he was just ‘trying to make a living’.
“Parents at home all day with their children, should look at this as a perfect opportunity to teach them about the laws of supply and demand.”
Critics say it perfectly demonstrates how the company’s meaningless motto – ‘Believe in better‘ – is the perfect cipher for our times.
“It would be wrong to cut consumers any slack, even at a time like this,” Roberts chuckled when asked about his company’s policy, “because that’s simply how capitalism works.”